Every time we talk with someone about bettering their health and their life overall, the first questions we get is this: “what is the cost?”

While we understand that the reality of life is that we all have expenses and need to be financially responsible, when someone asks the cost of our membership, I start asking them the following questions:

  • What is your cable bill?
  • What is the cost of your cell phone?
  • How much do you spend weekly on alcohol?
  • How often do you eat out?
  • How often do you go to starbucks?
  • Do you have a “cheap” gym membership that you never use?

Although some get a little offended and even upset when I start asking these questions, it is the truth, and at the end of the day it is very simple.

What do you value? Do you value nonfat vanilla lattes and HBO more than you value a strong, supportive community? Do you value an $80 bar tab more than you value your physical health?

It is true that once we start asking the hard questions, the decision becomes simple. So, next time you’re faced with a decision of whether or not to make a purchase, ask yourself, “what do I value?”